Hunting, archery, and bowfishing specialist Backwater Outdoors becomes a segment sponsor on the popular Pursuit Channel TV program.

Hahira, GA – Backwoods Life Television, the popular reality hunting TV show on the Pursuit Channel, announced today it has signed an official sponsorship agreement with full service hunting and archery pro shop Backwater Outdoors.

Under the terms of the agreement, Backwater Outdoors will become a segment sponsor for Backwoods Life TV during the 2010 and 2011 television seasons and will focus on bringing awareness to their Gurley, AL-based outdoors store.

Backwater Outdoors will also capitalize on the strong relationship between Backwoods Life TV and the archery and bowfishing community. And with Backwoods Life TV airing on the Pursuit Channel in prime time, Backwater Outdoors gets a very effective high-profile marketing platform that aligns perfectly with their marketing goals.

“Backwater Outdoors will be a great partnership for Backwoods Life TV. Their hunting and archery pro shop in Gurley, AL, is second to none and they are definitely the go-to guys for bowfishing equipment and advice.” said Michael Lee, host of Backwoods Life TV on the Pursuit Channel, “We look forward to working with Backwater Outdoors and hope for a long-lasting, mutually-beneficial relationship.”…Read more at: Wild Sports Marketing Newswire