Raymond Key, prominent Virginia businessman and team owner of the Keyed-Up Motorsports No. 90 Chevy Impala in the NASCAR Sprint Cup Series, has a proven track record of success. His “day job” as owner of Raymond Key Commercial Contracting has given him a very good life and the opportunity to pursue his passion of racing in NASCAR’s top series.

But, Key also has another passion, one that truly has captured his heart- ForKids, a Norfolk, VA non-profit organization. Key will donate a portion of the proceeds generated from Keyed-Up Motorsports’ endeavors on the track. But, equally important, Key is committed to raising awareness about ForKids’ remarkable efforts to make substantial differences in the lives of needy families.

No stranger to poverty, Key joined efforts with ForKids to help homeless families with children in getting their lives back on track; much like Key’s family was forced to do after the divorce of his parents, extreme poverty, and the murder of his father in 1975.

ForKids helps families that have a variety of hardships, including: chronic hunger, disabilities, domestic violence, mental illness and housing-related debt. In addition, the current economic crisis has created a new reality, homelessness and threats of homelessness are no longer conditions faced solely by the poor, uneducated, and unemployable. Homelessness has gone mainstream and is bringing in its wake an entirely new class of needy—those who have always been self-sufficient, stable, and financially solvent.

Key’s involvement goes far beyond being the premier sponsor for ForKids, he also sits on the Board of Directors. It is solely due to the hard times personally experienced by Key as to why this charity is so near and dear to his heart. With each family that progresses through the program, he sees himself as a little boy, watching his mother struggle and says to himself, “This is why I believe in this program.”

Please visit ForKids to find out more information about this worthy cause. And, if possible, please help ForKids make a difference in the lives of homeless families and children.

From Wild Sports Marketing…

As the Holiday Season is upon us, we find ourselves looking back at this past year and on those who have helped to shape WSM in a most significant way. We value our relationship with all our clients and look forward to working with them in 2010.

Everyone at WSM wishes all a very Merry Christmas and a Happy New Year filled with peace and prosperity.

WSM STATEMENT ON RELATIONSHIP WITH KEYED-UP MOTORSPORTS, A NASCAR SPRINT CUP SERIES TEAM:

As many of you may be aware of, Wild Sports Marketing has recently been hired by Keyed-Up Motorsports, a NASCAR Sprint Cup Series team owned by prominent Virginia businessman Raymond Key.

The Keyed-Up Motorsports #90 Chevrolet Impala will make its Sprint Cup debut in the 2010 Daytona 500 and will race to win. Keyed-Up Motorsports is not a “start-and-park” operation.

Wild Sports Marketing is looking forward to working closely with Keyed-Up Motorsports in the future. The official statement from the team will come next week outlining this exciting relationship.

Thank you,

Wild Sports Marketing

WSM STATEMENT ON APPOINTMENT OF STEVE MOBERLY:

Wild Sports Marketing announces the appointment of Robert (Steve) Moberly as Director of Business Development.

Steve will utilize his 30 plus years of sales, marketing, and management experience to advance Wild Sports Marketing’s business strategies and will handle key WSM accounts with a focus on sponsorship, endorsements, and innovative marketing.

Everyone at Wild Sports Marketing is thrilled at the opportunity to work closely with Steve. An official WSM news release will be issued on Tuesday, December 8, 2009.

Thank you,

Wild Sports Marketing

Georgia-based manufacturer of compound bow vibration dampening and silencing products becomes a sponsor on the award-winning Pursuit Channel outdoors TV program.

Hahira, GA – Backwoods Life Television, the popular outdoors TV show on the Pursuit Channel, announced today it has signed an official sponsorship agreement with X-Factor Outdoor Products, a leading manufacturer of compound bow vibration dampening and sound suppressing systems.

Under the terms of the agreement, X-Factor Outdoor Products will become a sponsor for Backwoods Life TV during the 2010 television season to focus exposure and awareness to their innovative Dallas, Georgia-based archery manufacturing company.

Backwoods Life TV has elevated its brand to a new level in the past year and has become a high-profile contender in outdoors entertainment television. X-Factor Outdoor Products comes onboard with confidence that a partnership with the Pursuit Channel (and also coming in January 2010 to In Country Television) TV program will exceed its marketing expectations…Read more at: Wild Sports Marketing Newswire